Small Business Saturday: Vibe Fitness | Katy Moms
Small Business Saturday Featuring Vibe Fitness

Mamas, if you’ve made getting fit part of your New Years Resolution list, but aren’t a fan of the gym and need something a little more exciting and different, holy crap you gotta look into VIBE Fitness! It’s a Boutique Group Fitness studio in the heart of Katy where they offer a unique blend of specialty and traditional classes. From yoga, to HIIT, to ariel (YES, Ariel classes!) to Barre, it’s all under one roof for you, mamas!

They’ve got classes you’ve never even heard of, all designed to be fun, a great workout, and unlike anything you’ve ever done. They have this welcoming, family-oriented atmosphere where both novice and skilled alike are able to grow in their fitness journey. They truly want to help you achieve your goals and get you feeling stronger every day. In addition to their classes, they offer personal training services, massage, and light refreshments to help you feel your best.

This studio has rave reviews online, likely because the classes were designed in a way that doesn’t make you feel like you’re at a gym counting down the minutes on the treadmill. There’s a passion that goes into these classes that seems to be infectious to those who give it a shot.


We got to chat with owner Ashlie Holdorf about her business, her plans for the future, and even snagged a discount for all of you! 

Where are you from originally and how long have you lived in the Katy area?


I was born in Sacramento, CA. Grew up in Littleton, Co. I went to college in San Diego and then moved to Katy, TX 5 yrs ago.


You’re a mama as well- how many do you have and how old are they?


Yes! An almost 15month old (born during Harvey, that was exciting!), 5yr old and a 12yr old.


What did you do before becoming a business owner?


I was a personal trainer and Group Fitness Instructor. I also managed a few local gyms.


When did you open the door at Vibe Fitness?


Feb. 13 2016


What was the inspiration behind starting your business?


I lost my dad due to poor health. This inspired me to start personal training. Through PT I was able to meet so many people from every walk of life and I noticed that we all need the same things to be and stay healthy. We need to be educated, We need a supportive community of nonjudgmental peers. We need fun and exciting workouts/Trainers/Instructors that push you to do your best. We need to change it up and not stick to the same workout routine we’re comfortable with.

We need to challenge ourselves to go outside our comfort zone and do things we didn’t think we could. I worked at many different styles of gyms and I felt like all of these necessary details were missing.

It was hard to find a studio that didn’t make you feel judged because of your looks, fitness level, or how expensive your yoga pants were. It was hard to find a place that took the time to educate their members and didn’t have a cookie cutter way of training. It was also hard to find a place that changed up their workouts! Not just different releases of the same Barre Format for example, but had options. I really wanted to find a studio that felt like home and had good energy running through the walls. So I decided to open my own to express my vision on how everyone should be experiencing their fitness journey.


Tell us more about Vibe Fitness, what makes it unique, and all the services you provide!


Vibe is one of a kind. At Vibe you will have different workouts to choose from daily (Monday-Sunday). We only offer exciting experiences that guarantee results. How do we guarantee results? We have well educated, top notch, motivating instructors with small class sizes. You wont get results in a room stuffed with people with only 1 instructor. To get results you need good technique. With our class sizes, our instructors can help you personally make sure you are doing the workout correctly and safely to get the best results for you.

We offer over 20 different classes to make sure you are well balanced physically. We offer everything from Yoga to HIIT AF. We also offer children’s classes during the day for homeschoolers and in the evening. Along with all of our classes we offer 3 wonderful Spa Rooms: Hair studio, Massage Room & Aesthetician.


Name one thing that makes Vibe Fitness unique in your space or industry?


No Contracts and No Enrollment Fees EVER!! We also have a FREE Vibe Fitness App which makes booking for class taking care of your account super easy!


Your studio offers classes not offered everywhere you go, what are your favorite and most notable classes?


Its so hard to pick a favorite! All of our classes are awesome! Members really enjoy Aerial, TRX, Barre, Surfset, Buti Yoga, Trap Yoga, POUND and our Children’s Classes…just to name a few!


What’s your favorite thing about being a business owner in the Katy area?


I love Katy! Its just my husband and I here, so when we started having kids I felt lonely at times. Through the years I’ve meet so many amazing mommies and women in Katy, TX whom I love and I feel like I keep meeting more and more everyday! Katy is a beautiful community filled with beautiful and real families. I’m so blessed to be surrounded by such good vibes all the time. Way to go Katy!! Keep being AWESOME!!!


How has the Katy area community had an impact on your business?


Katy has been nothing but supportive and welcoming. Sometimes as an owner, well all the time, you think what others may think of your product. How others may judge you. Katy has loved on us so hard for the last 3 years and its inspired me to keep creating for our community.


What’s one thing you’d like to go back and tell the you before you were a business owner?


Id tell myself to make sure I carve out time for myself and self-care. Its so easy to become a workaholic when you love what you do, but everyone needs a break from time to time.


Advice for anyone wanting to start their own business?


TRUST YOURSELF and surround yourself with a good team that loves your business (or you) just as much as you do. This is hard, but needed.

When things get hard, what’s one thing you tell yourself to keep going when running this business?


I ask myself what else I would like to do with my life and nothing is better than what I’m doing now. I always give myself the option to stop everything because mental health and happiness come first. Honestly though, nothing makes me happier than owning Vibe Fitness. I couldn’t work or do anything else that would give me this much fulfillment.


How do you balance being a business owner, wife, and mama?


I don’t. I try though! I always make sure my time is scheduled wisely. I have my work hours, wifey hours and momma hours. Not everyone gets equal time sometimes..but thankfully my kids love coming to the studio and playing in the Play Room, so I get to have all of my loves in the same space often


Future plans for your business?


We want to add MORE! More classes, More items in our retail shop, we want to add a Coffee and Juice Bar and keep making vibe the best place to strengthen and keep you healthy inside and out.


Any special, sales, or deals our Katy Moms can look out for?


Yes! $25 OFF for all of your followers Promocode: Katymom

For more info on being a part of the Vibe Tribe, make sure to head over the their Website & Social Media:
Instagram: @vibewithustexas

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